Recognised by Forbes, the World Economic Forum and the Financial Times, creativity is the skill most critically in demand for the future of work and education.

 

So why don’t we have it?​

Is creativity defined by innovation, or is there something more?

Can the arts offer any insight, or do original ideas rely on natural genius?

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In this book Christopher S. Sellers articulates the 'creativity problem'—how standard education devalues creative intelligence and why collaboration and productivity cripple your creative process.​

 

APPLIED CREATIVITY is essential reading for leadership seeking to navigate disruption and innovate; providing a practical framework to sharpen creative strengths, develop creative intelligence and lead revolutionary change.